My assignment was to develop one communication
concept across all major brands of
Benetton Sportsystem.

Building on the existing image of Benetton,
I chose ‘the real world’ as the key message for the
communication concept.

Rollerblade sign in galvanized-metalRollerblade display in galvanized-metal
Rollerblade displays in galvanized-metal
based on road signs
Consumer brochures for Asolo, printed on newsprintConsumer brochures for Rollerblade, printed on newsprint
Poster 1Poster 2Poster 3Poster 4
Above: Consumer brochures for Asolo and Rollerblade, printed on newsprint
Below: Posters of the skate collection